Rhodes Holidays Villas

Rhodes Holidays has managed holiday homes on Rhodes since 2012 and today looks after more than 900 properties across the island. The majority of their reservations came through online travel agencies, each one carrying a commission. They wanted a website that would make booking direct the obvious choice for guests, and a platform the business could grow on.

We embedded with their team from the first week, working from their booking data and guest profiles. The site was designed around one measure of success: the number of guests who book direct. Every page, from the homepage search to the property gallery and the booking calendar, moves a visitor closer to that action, with the reassurance a first-time direct booker needs (best-price guarantee, clear cancellation terms, local support) placed where the decision is made.

The same team designed and built the site, so nothing was lost between Figma and production. We connected the new front end to the company's existing property management and booking systems, leaving their back office untouched, and had the site live within eight weeks, ahead of the peak season. Mobile came first, since that is where most of their guests browse.

A booking site lives or dies on trust in two numbers: whether a property is really available, and what it really costs. Availability now updates on the site within seconds of a booking landing on any channel, so guests never see a night that has already been sold. Discounts and fees are calculated once and shown consistently from search results through to checkout, so the price a guest sees is the price they pay.

The result is a direct channel the business can measure and manage. Every search, enquiry and booking click is tracked through to completed reservations, and the team can see which properties and channels produce revenue. The site passes Google's speed checks for real users on mobile and scores 100 for accessibility, best practices and search readiness, which keeps it easy to find. Seasonal offers, featured collections and property visibility are all managed from the back office, so the team can run promotions without a developer.